Wednesday 25 May 2016
 
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branding

Geometry Global launches consultancy service in UAE

Geometry Global, one of the largest international brand activation agencies, has launched a bespoke marketing consultancy offering – Geometry Global Intelligence (GGI) – in Europe, Middle East and Africa (EMEA). The pl

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Orient TV launches new branding campaign

Dubai-based Orient TV has officially launched a new branding campaign and has inaugurated a six-storey brand new studio and bureau in Istanbul, Turkey.   Surpassing 100 million viewers on its Youtube digital chan

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Coruna Branding sets up ME office in Dubai

Coruna Branding, a brand consulting, strategy, and design agency, has opened its Dubai office, marking its foray into the Middle East region.   The agency, which has gained experience working with brands such as

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Branding on a budget

How does a lone entrepreneur create a brand image and message and keeping costs low? While this really depends on how lean your start-up will be, there are a number of tools which one can pick and mix to launch a brand, a report said.

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Fitness First unveils new branding, philosophy

Fitness First, a global health and fitness chain, has unveiled a new fitness philosophy based on the principles of behavioural psychology, to encourage its members to adopt the right balance of training, healthy eating and motivation.

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Abu Dhabi Media revamps TV network with new focus

Abu Dhabi Media, a top multi-platform media and entertainment organisations in the Middle East, has re-launched its television network featuring a new, integrated strategy adopted to promote UAE as a key destination. The channel w

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Abu Dhabi Media revamps TV network with new focus

Abu Dhabi Media, a top multi-platform media and entertainment organisations in the Middle East, has re-launched its television network featuring a new, integrated strategy adopted to promote UAE as a key destination. The channel w

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New award to honour creativity in branding launched

An awards initiative that aims to elevate the level of professionalism in brand-making in Bahrain has been launched by Boxobia and Leaders Institute. The Best Bahraini Brand (BBB) Award will focus on the design and application of

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DaDeDo wins two branding projects from Adnoc

DaDeDo, a leading independent advertising agency, has won two projects from the Abu Dhabi National Oil Company for Distribution, which aim to focus on providing a variety of valuable services to clients throughout the UAE. Under t

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Google trounces Apple to become top brand

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. Google is valued at $159 billion, an increase of 40 per cent year on year. After thre

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