GII gets new corporate branding
Manama, February 20, 2008
Gulf Insurance Institute (GII) has unveiled its new corporate branding under the concept ‘Learn, Develop, Achieve’.
This reflects our core strengths as a leading centre of excellence for the training, development and promotion of the profession of conventional and Islamic insurance practice as well as ancillary financial services in the Gulf region and beyond, said an official spokesman.
“We wanted an identity that would both reflect the traditional values associated with learning and our contemporary educational offering. We believe that this modern take on the “tree of knowledge” coupled with the choice of a fresh and distinctive colour palette and a clean design reflects our essences,” said director general of GII Wendy Maddison.
“We wanted to highlight knowledge dissemination and to encourage continuous professional development at all levels. We have appointed Four Communications as our branding consultancy and have worked in partnership with them to create this identity for GII and we will continue to work to build our brand identity in the Gulf region and internationally,” she added.
GII has an international offering through the expertise of their staff and their capability to access the latest world class skills and international professional standards for individuals and organisations engaged or employed in conventional and Islamic insurance (Takaful) activities, risk management, actuarial, investment, and associated financial services relating to the insurance sector.
“We are delighted to be working with GII on this exciting project and look forward to seeing the growth of their new campus and their student base through the success of their excellent curriculum,” said managing director Four Communications Jill Boggiss. – TradeArabia News Service
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