Kamco launches new brand identity
Kuwait City, September 1, 2008
Kipco Asset Management Company (Kamco) has launched its new brand identity which reflects the company’s achievements over the last decade and heralds its ambitions for the coming years.
It is the first change to the image of the company since its inception and the new brand will further enhance Kamco’s strong market position, penetration and reputation as one of the leading and respected asset management and investment banking firms in Kuwait and the region, said a company statement.
“The new evolutionary design reaffirms the strong foundations that Kamco has established whilst focusing on an advanced business strategy that takes into account developments in a growing Middle East investment market and its increasingly sophisticated investors,” it said.
Kamco CEO Saudoun Ali said: “We are pleased to announce the creation of our new brand identity which will help us to further strengthen our competitive positioning in the investment market.
“Our offering and capabilities have increased significantly over the last ten years – we started out essentially as an investment arm for Kipco - and have now grown to provide an extensive range of financial products and services to many other private and institutional investors,“ he said.
“Kamco has nearly KD4 billion of assets under management, while total shareholders’ equity recorded around KD118 million as of June 30, 2008. Our phenomenal growth rate is a testament to what we have achieved as a team and the new brand identity reflects our future goal aspirations.”
The essence of the new Kamoc brand is “Researched Advice – Proven Results” which refers to Kamoc’s renowned research and advisory services that have been instrumental in executing many of its transactions successfully.
The new brand identity is based on the acclaimed Fibonacci design style which aims to integrate a mathematical numbering system into the design in order to develop a harmonious and creative design structure.
“The Fibonacci style suits Kamco’s new development phase as it mirrors our ability to harness the extensive capabilities that are inherent in the company and integrate these into the market to provide a strong fit for our clients,” said Qais Al-Shatti, executive vice president, sales, Strategic Marketing & PR. “Our aim is to continue providing the breadth and depth of products and services to our clients that are both innovative and flexible and as a result Kamco continues to be their trusted investment partner in years to come.” -TradeArabia News Service