CPI Financial, publisher of Banker Middle East magazine, will be hosting the annual Banker Middle East Product Awards this April, to recognise excellence in product quality and service delivery through a peer vote process.

“The demand for quick, convenient, and efficient banking and financial transactions continues to rise, compelling retail banks and other financial institutions to constantly improve their services and products in order to meet such expectations.  Specifically the products of today need to be tailored to customer desires, competitive threats and technological change,” said Nigel Rodrigues, chief of CPI Financial.

The phenomenal growth in the banking sector throughout the Middle East over the last decade has created an environment of keen competition among banks from the simplest bank account to the most complex structured investment product, he added.

“Accepting and adapting to change is vital to the future of a financial institution. Industry experts predict the ability to quickly react to such changes will determine the future success within the banking industry,” added Robin Amlôt, managing editor of CPI Financial.

The Banker Middle East Product Awards, currently one of the most distinguished awards within the financial industry, will be highlighting banking products and services within the Middle East that are either exceptionally innovative or have generated excellent financial results and/or transference of market share, particularly during times of economic volatility.

A total of 27 awards will be granted to recognise the impressive products throughout the region. Some of the greatly desired awards being presented include, ‘Best new product,’ ‘Best structured product,’ ‘Best customer service,’ ‘Best Islamic Covered Card’ and ‘Best Credit Card.’

The nomination period for the Banker Middle East Product Awards is open till the end of January.-TradeArabia News Service