Noor Islamic Bank has launched UAE’s first Arabic enabled mobile internet banking service.

The new service can be accessed from any make, or type, of mobile phone with access to the internet.

A key differentiating factor of this service, from other existing ones in the market, is the direct hassle-free interface with which the customer can hook onto the Noor site, said a spokesperson.

Customers don’t have to either bookmark the portal or even download and install applications onto their designated mobile phone, to align itself with the site. The intelligent Noor web site will automatically detect the nature of the device logging in, and will simply adapt to the user’s requirements, push the appropriate page to fit the unique screen size, and accommodate the mobile customer.

The service, available in Arabic and English, will enable Noor Islamic Bank customers to check their bank account and credit card balances, transfer funds between their Noor Islamic Bank accounts and pay off credit card balances, in Arabic, as well as in English. Additional services will be announced in the coming months.

“For future generations, mobile internet banking will be the accepted and preferred method of personal banking. For many young people today mobile banking is becoming a key criterion for where they choose to bank,” said Hussain Al Qemzi, group chief executive officer, Noor Investment Group and Noor Islamic Bank.

As part of its online strategy, Noor Islamic Bank recently launched its ShapeYourCountry.com website. The website is aimed at broadening the scope of outreach by Noor Investment Group to create an entirely new model for customer and public service best practices, as well as peer and investor relations.

ShapeYourCountry.com will also serve as a thought provoking platform for shaping and enhancing industry perceptions.

Noor has also launched its enhanced tri-lingual website with advanced features. The website and suite of online banking offerings now come in English, Arabic and French.-TradeArabia News Service