Gulf Bank launches educational video game
Kuwait, April 3, 2010
Gulf Bank, Kuwait’s leading bank, has launched an interactive 2010 Fifa World Cup branded video game, combining football with an award-winning financial literacy curriculum, aimed at educating people in the field of finance.
Gulf Bank is the first to launch the free Visa Financial Football game in Kuwait, a statement said.
The Bank has already started distributing the game on a compact disc to a number of schools free of charge, and also has this exciting, interactive game on the website.
Financial Football ties into Gulf Bank’s Visa Fifa World Cup credit card campaign where customers are offered exclusive Visa Fifa World Cup credit cards and a chance to attend the 2010 Fifa World Cup in South Africa.
“As part of the bank’s corporate social responsibility (CSR) strategy, education is at the top of our list,” said Aly Shalaby, general manager of retail banking at Gulf Bank.
“We are always trying to devise ways in which we can assist in educating youth. Visa Financial Football is part of our Visa Fifa World Cup credit cards campaign that we are currently offering to our customers.”
“One of the bank’s goals is to provide superior financial services to its customers and by offering the Visa Fifa World Cup credit cards, along with Financial Football, we hope to both deliver top-quality financial services and fulfill our CSR to society and to our customers.”
Financial Football is part of Money Skills for Life, Visa’s free, award-winning, financial education programme. The programme contains comprehensive money management resources and lesson plans tailored for use at home and in the classroom.
Ihab Ayoub, Visa’s general manager for Saudi Arabia, Kuwait, Bahrain, Oman and Yemen, said: “Kuwait’s youthful population, combined with relatively high electronic payment acceptance levels, makes Visa’s financial literacy tools particularly relevant and important to the country.”
“Mymoneyskills.me and Financial Football will become the cornerstone of Visa’s Middle East financial literacy effort,” he added.
Financial Football challenges players to answer fast-paced, multiple choice money management questions correctly to advance down the field for a chance to score a goal. The game offers single player and head-to-head game play options and is being translated into a dozen different languages.
The game features three difficulty levels – geared to children, teens and adults. Players learn key concepts about saving, spending, budgeting, and the wise use of credit. – TradeArabia News Service
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