Emirates NBD launches ‘MoneyMobile’
Dubai, March 20, 2012
Emirates NBD has launched MoneyMobile, a contactless payment solution that will enable customers to pay for purchases with a single wave of their contactless mobile device.
It follows the recent roll-out of an NFC-branded mobile device, among select staff at Emirates NBD, Etisalat, Visa and Gemalto, who will test the device during its initial phase.
With MoneyMobile, users will be able to complete retail transactions by waving their NFC mobile phone at Visa payWave terminals, providing a secure, fast and easy way to pay for everyday purchases.
R Sivaram, senior vice president and head of cards business, Emirates NBD, said: “During this phase, working in partnership with our valued partners Etisalat, Visa and Gemalto, we will gain valuable insights into the customer experience, which we will incorporate into this offering before the wider consumer launch that will be the next phase.”
“Offering multiple levels of security, the MoneyMobile solution clearly represents the retail experience of the future,” he said.
“The introduction of Mobile NFC services is a great way to simplify the consumer payment experience, due to its ease of use and convenience,” said Marwan Al Qadi, acting senior director, electronic and mobile commerce, Etisalat. “Etisalat has always been a pioneer in introducing the latest technology catered to meet our customers’ ever-changing lifestyles.”
Kamran Siddiqi, general manager, Visa Middle East, said: “Mobile payments are quickly becoming the way of the future as the widespread adoption of mobile technology changes how people connect with each other. As one of the market leaders in the provision of payment solutions, Visa is committed to accelerating the global shift towards electronic payments and has a long track record of creating innovative solutions that meet the ever-changing needs of consumers.
“Users will enjoy the ease and convenience of simply scanning their phone to pay as they breeze through the checkout in stores where they see the Visa payWave sign,” he said.
“Gemalto's ‘Trusted Services Management’ services allow for the secure deployment and management of contactless mobile payment,” said Jean-Claude Deturche, senior vice president, Mobile Financial Services, Gemalto.
“This new service promises to revolutionise the payment, retail and mobile ecosystems, whilst enhancing the shopping experience and bringing enormous benefits to consumers and merchants,” he concluded. – TradeArabia News Service