NBAD opens women-staffed contact centre
Abu Dhabi, April 15, 2012
The National Bank of Abu Dhabi (NBAD), a leading bank the UAE, has launched a contact center in Al Ain, which is managed and staffed entirely by Emirati women.
NBAD’s inauguration of the new contact centre is in line with its strategy to raise Emiratisation to 40 per cent by the end of 2012 and to empower UAE women to be in the leadership role in the development of the country.
“The opening of the second contact centre of NBAD is an example of efforts to enhance its contribution in providing job opportunities for females taking into consideration the unique social factors of the region, where the number of UAE female jobseekers is high,” said Ali Rashed Al Ketbi, chairman of Abu Dhabi Tawteen Council (ADTC).
“The new contact centre and job opportunities it provides contributes greatly to accelerate the pace of economic and social development and promote career and family stability for national jobseekers seeking employment from the same area. NBAD collaborates with ADTC to provide 100 jobs to registered female jobseekers. The new contact centre is in line with the government initiative to provide jobs to the UAE female jobseekers in the same geographic areas.”
He added: “The first batch is currently enrolled in intensive training courses provided by the Bank to obtain the required skills of NBAD contact centre agent and they are expected to graduate at the end of April.”
“The fruitful relationship between NBAD and ADTC is an example of the successful corporate partnerships for the sake of Emiratisation. NBAD has successfully increased Emiratisation to 39 per cent from 36 per cent in 2009 and 30 per cent in 2008,” Al Ketbi said.
“Emiratisation at senior management level reached 50 per cent. NBAD was one of the Council’s strategic partners in the employment program Dirasati that was launched in 2010 to provide 215 job opportunities for Emirati jobseekers in banking sector.”
“Emirati women have proven their ability to produce and lead in all sectors and areas and play active role in the development process. This is why we have opened doors for women in the eastern region and provided them with the facilities and opportunities to grow and contribute,” said Mohammed Omar Abdulla, the Undersecretary of Department of Economic Development and NBAD board member.
“NBAD is committed to Abu Dhabi 2030 vision which requires the contribution of national human resources. The Al Ain contact centre supports our Emiratisation strategy as it offers additional opportunity to empower women and invest in their potentials. It also offers them a convenient environment to take part in the social and economic development of the UAE.”
NBAD’s contact centre provides 24 hour access with multilingual services in Arabic, English and Urdu and personalised customer support to NBAD customers.
“The new contact center is an addition to the NBAD’s channels that will boost the Bank relationships with its customers and provides them with high quality services 24/7,” said Ahmed Al Naqbi, the head of Direct Banking & E-Development at NBAD. “Customers are at the core of our business, this is why NBAD constantly strives to provide best and convenient channels to serve and support our valued clients.”
He added: “We are honoured to have a contact centre that is fully managed by Emirati women who in their new roles will act as UAE ambassadors and provide best services to all customers.”
“The new contact centre has created jobs for many women to work in a comfortable environment. It has also provided them a platform to develop and contribute to the development of the UAE,” said Suaad Al Shammari, the Emiratisation manager at NBAD.
“Currently, the contact centre has 29 staff and we are planning to hire more UAE women in the near future to achieve our target of hiring 100 female agents in Al Ain contact centre.”
Women represent 37 per cent of NBAD’s workforce and 51 per cent of branch managers in the UAE. – TradeArabia News Service