Website to help raise cash for new ideas
Cannes, May 20, 2012
A crowd-funding website that allows individuals in the Middle East to raise money for fresh ideas will be launched in July.
Aflamnah (Aflamnah.com) has been created to encourage people in the Arab world with a dream to think bigger and bolder and inspire and engage the public to get behind an idea from the beginning to help it reach a wider audience, said a statement.
The concept, brand new to the region, is designed to help talented individuals fund a wide range of ideas that includes film, television, art, music, photography and fashion from passionate like-minded individuals pledging support to help bring their idea to life.
In a bid to build on the incredible talent and creativity in the region, Aflamnah focuses on projects for the Arab world by Arabs or by individuals or organisations that care about cultures, societies and people who reside in any of its countries.
The crowd-funding platform that launches on July 1 aims to turn fantasies into reality and enrich, inspire and educate all those involved. The initiative hopes to change the way creativity in the region is conceived and hopes to encourage a new generation of directors, geeks, artists and story tellers to pursue their passion, the statement said.
People must post the information related to their idea via the Aflamnah website and once the idea has met with the guidelines they are given access to make their project live on the site. Their idea has to meet a self-assigned target within 28 days. If a project doesn’t meet its goal, no money is exchanged. Aflamnah has no ownership over the projects and acts to help support projects to get successfully funded.
Aflamnah principal founder Vida Rizq said: “Money is always a huge barrier to creativity and raising the funds for an idea is incredibly challenging. The aim of Aflamnah is to encourage and change the lives of aspiring filmmakers or budding artists to raise the funds to get their projects into the public domain.
'Aflamnah is all about connecting creative people with audiences who want to help someone’s dream come true. People want to be inspired and want to embrace an innovative idea and support with an amount of money whether it’s $10 or $10,000.”
Aflamnah already has 4 confirmed projects that it will launch with on July 1.
These include award-winning director, Annemarie Jacir’s new film "When I Saw You" which has almost finished post production and will be seeking funding for its distribution strategy; first time director, Dima Hamdan’s award-winning crime thriller script "The Kidnap" which is in final stages of development; Vancouver-based Syrian-Canadian filmmaker Amar Chebib is seeking postproduction funding for his documentary "Music, Politics and Ecstasy"; and author, director, critic and film industry veteran Viola Shafik’s feature documentary "Scent of Revolution" which commences post production in July.
Aflamnah has been set up in partnership with Virtuzone, Fujairah’s Creative City Free Zone in the UAE. – TradeArabia News Service