RAKBank launches new mobile app
Ras Al Khaimah, June 6, 2012
RAKBank has launched its new interactive mobile application developed to give cardholders easier and faster access to its value added deals and offers on RAKBankdeals.ae.
“We are proud to be the first bank in the UAE to launch a mobile application for a deals platform,” said Graham Honeybill, chief executive officer, RAKBank. “The new application reinforces RAK’s position as a dynamic bank which offers its customers innovative and flexible products and services that exceed their expectations.”
RAKBankdeals.ae mobile app is compatible with most popular web-enabled smartphones such as iPhone, Blackberry and Android and can be downloaded from their online application stores.
For GPS enabled mobile phones, once the user location is identified, the application will show a list of deals and offers from RAK that are the closest. Cardholders also have the option to select any of the various categories like dining, electronics, and entertainment. Alternatively, they can also search by location to find offers in a specific area.
For added convenience, users can share deals with their family and friends via SMS, e-mail or through social networking sites like Facebook and Twitter.
“The new mobile application is the latest addition to our user-friendly, rewarding digital engagement channels such as our active presence on key social media platforms as well as the bank’s innovative mobile and online banking solutions,” said Banali Malhotra, head of marketing, RAKBank.
“With RAKBankdeals.ae enjoying a growing popularity, we introduced this new application so our customers can access a wide array of exclusive, attractive deals while they are on the go,” Malhotra said.
RAKBankdeals.ae, launched late last year, is a one stop online destination for all RAKBank credit, debit and prepaid cardholders exclusive privileges and loyalty programmes.
This includes access to the website’s weekly deals offering discounts of 50 per cent and more from leading brands, RAKfeast, a dining discount programme; lifestyle privileges, a programme for diverse benefits and privileges from more than 80 outlets; prepaid card offer, buy 1 get 1 free; as well as RAKBankdirect.ae and smartshop.ae discounted deals. – TradeArabia News Service