EMP launches payment card for Jordan’s military
Amman, February 3, 2013
EMP (Emerging Markets Payments), a leading electronic payments card processing company, recently introduced a range of cards under its new payment tool offering exclusive services to armed forces in Jordan.
Owned and processed by EMP, The Jonet Card is a new local brand that offers issuers the option to order customized payment cards to best cater to the needs of their clients.
EMP partnered with Cairo Amman Bank (CAB) and Jordanian Military Credit Fund to offer armed forces personnel a debit card linked to cardholders’ main checking account.
Jonet enables cardholders to use their card in making purchases with any merchant in Jordan displaying the Jonet logo. The Jonet Card also allows cardholders to withdraw cash from Jonet ATMs available across the country. This new solution offered by EMP will grant members of the Jordanian armed forces a secure and convenient payment tool.
“At EMP, we are keen to explore untapped areas of the market and further develop the electronic payment card processing industry. As such, we are targeting the unbanked segments of society and focusing on the public sector specifically,” said Hassan Mayassi, EMP’s Merchant Acquiring CEO and MD of EMP Middle East.
“With customized tools that serve specific financial needs of issuers, we are increasing card penetration rates and taking solid steps to migrate to digital currency. The Jordanian market is a promising one, and we are constantly aiming to showcase our commitment to the market through offering the most advanced electronic payment card processing services and solutions.”
Muhanad Shehadeh, CEO of MCF said: "We at MCF are extremely pleased with this cooperation and with the card programme itself. EMP is a leader in the electronic payment card processing industry, with a long history of success in many regional and international markets.”
Kamal Al Bakri, general manager of CAB said: “CAB has been serving the armed forces and other public sector entities and individuals for a long time, and has demonstrated its commitment to always offer affordable and convenient financial solutions to these clients. The Jonet Card is yet another example of that.” – TradeArabia News Service