Farnek appoints new marketing head
Dubai, April 24, 2013
Farnek has appointed Jennifer Peltenburg as head of business development & marketing, as the UAE-based total facilities management company expands its operation in tandem with its growing roster of high profile corporate clients.
Peltenburg’s dual role will see her spearhead the corporate sales team activity as well as drive Farnek’s external marketing strategy, with a focus on communicating the company’s quality and service expertise to prospective as well as existing clients.
A Canadian national with over 20 years international strategic consultancy experience in North America, the Caribbean, Europe and the Middle East, she has initiated and managed projects across the aviation, security, hospitality, professional services and facilities management services sectors.
“Peltenburg’s specialist skills and experience in implementing strategic alliance partnerships, and her thorough understanding of value engineering and operational change programmes are matched by her firsthand knowledge of key industry sectors that Farnek already works with, and are part of our future strategic vision,” said Markus Oberlin, CEO, Farnek.
Prior to joining the Farnek, Peltenburg headed the sales and marketing team at Duserve Facilities Management, a part of the Dubai World Central-Al Maktoum International Airport development.
During her four-year tenure with the company, she launched several groundbreaking client initiatives encompassing MEP, housekeeping and security operations at both corporate and residential level, the statement said.
She has also worked with leading international airports and airlines, including London Heathrow, Amsterdam Airport Schiphol, as well as British Airways and KLM Dutch Airlines.
“Farnek’s reputation for innovation and its commitment to promoting the sustainability agenda make it an industry leader in the UAE, and I am thrilled to be joining the team at this critical time for facilities management as customers place growing emphasis on environmental credentials as well as upping their expectations when it comes to quality versus cost,” said Peltenburg.
“The challenge for today’s quality-focused FM provider is to combine flexibility and value with market-leading innovation, and Farnek already has an enviable, not to mention award-winning record within the energy management sector. I am very keen to build upon this success now with a workforce development programme,” she added. – TradeArabia News Service