Al Hilal Bank opens child-oriented branch
Abu Dhabi, April 30, 2013
Al Hilal Bank, fully owned by the Abu Dhabi Investment Council, recently opened its new full-fledged children’s branch at its Al Hilal Mall Branch in Abu Dhabi’s Corniche area.
The ‘Seghaar’ branch for the child segment aims to prepare a new generation of financially literate youths.
Sheikha Fatima Bint Mansour Bin Zayed Al Nahyan inaugurated the Seghaar branch, which operates just like a typical bank, but with products and services specifically tailored to meet the unique needs of young clients.
A special series of sessions under the theme ‘Hala & Nassour Journey’ was conducted during the opening day to teach 200 child participants how to earn, save and spend money wisely.
Two characters named Hala and Nassour will greet the kids and usher them into four separate rooms separately designated for Learning, Earning, Saving & Protect, and Donate activities. The Hala & Nassour Journey will eventually be held as a regular quarterly event for Seghaar account holders.
“Today’s children are tomorrow’s investors, spenders and consumers. Given their significant social and economic impact on the future, it would be very beneficial to equip them with the proper financial knowhow and skills,” said Mohammed Jamil Berro, CEO, Al Hilal Bank.
“Seghaar aims to plant the seeds of financial literacy at a young age and mold a new generation of citizens who know how to put their money to good use, for themselves and for the benefit of the country as well.” – TradeArabia News Service