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Qatar SME sector ‘to see 40pc growth’

Doha, June 11, 2013

The small and medium enterprises (SME) business will create more than 2,000 jobs and grow at an average of 40 per cent over the next 12 months, said experts at a recent event focusing on the SME sector in Doha.

Over 100 business leaders representing over 80 Qatari small and medium businesses from various sectors attended the SME Evolution Program (Smeep) 2013 launch event in the Four Seasons Hotel Doha.

The event and overall programme were sponsored by Ooredoo and Qatar National Bank (QNB).

The event included an awareness session about the benefits that businesses can get from the free program, the tools and resources that are available to them, and the possibility to connect with fellow businesses in over 30 countries.

Ooredoo’s team provided thought leadership sessions about how businesses can make use of various technology trends to help lower cost and a workshop was held around how to become a Next Generation Business. Prizes were handed out to lucky winners.

It was interesting to find that over 70 per cent of the respondents have used online advertising to help reach new clients, which demonstrates that Qatari businesses are embracing online marketing and seeing it as a strategic tool to help reach targeted clients.

Feedback on the event itself was excellent, with over 80 per cent satisfaction with the content, usefulness and organization. The vast majority of attendees also stated that they would like to be invited to additional SME events on a monthly basis.

Shadi Banna, managing partner at Dubai-based Potential, which offers support to entrepreneurs in starting their business, said: “We would like to thank all the attendees and our sponsors Ooredoo and QNB for their support and we look forward to expand this vibrant community in Qatar through more activities and collaboration.”

The SME evolution program aims to offer for free best practices and practical support to existing SMEs in Qatar and consists of live webinar training sessions and live workshops over a five month period.

It also offers additional content, a marketplace to get and post great offers, a funds hub for access to financing, tools, offers and resources that can be accessed on Potential.com. – TradeArabia News Service




Tags: Qatar | potential |

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