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Bartercard appoints Cicero & Bernay for PR

Dubai, November 25, 2013

Bartercard, a commercial brokerage company, has appointed public relations organisation Cicero and Bernay to handle its corporate communications activities in the region.

The company, which established its name through providing exchange of goods and services, has around 1,000 card holders in the UAE and is keen to expand its operations across the region as its economic outlook improves, said a statement.

“Bartercard was looking for a strategic partner to represent its activities in the GCC,” said Fadi Nohra, managing director.

“We were impressed with Cicero and Bernay’s track record of obtaining substantial exposure for clients across the board, in particular with their proven ability to gain coverage for financial organisations. The deal-maker was that they were able to demonstrate that they routinely think out of the box – something that an innovative product such as ours, which inspires a new way of looking at things, ultimately requires,” he added.   

Launched in Australia in 1991, Bartercard has tapped into a rich new paradigm of thinking from companies looking for commercial solutions that will save them cash. It offers a mutual arrangement for organisations wanting to conduct business.

It currently helps over 55,000 businesses in seven countries, with a trade volume exceeding $1.2 billion.  

Bartercard is primarily a business-to-business set up, where members signing up for the service receive a card which they can use to purchase goods and services from other Bartercard members. Bartercard transactions do not involve the physical action of a direct swap of goods.

“The primary benefit of Bartercard is the saving of cash. It enables business owners to pay for what they need by offering their own goods or services, allowing them to preserve capital for other important expenses,” said Nohra.

“Many of the services offered through a barter exchange, such as auditing, legal consultancy, cleaning, gifts, restaurant dining, room booking and travel relate to running expenses costs. Obtaining these running expenses services through a barter transaction saves money,” he added. - TradeArabia News Service




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