Axa unveils major brand campaign in Saudi
Riyadh, December 2, 2013
Axa Insurance, a leading non-life international insurer in the region, has launched a major brand campaign to reinforce its standards in the insurance sector in Saudi Arabia.
The company, which operates as Axa Cooperative in the kingdom, will run TV adverts, outdoor and online campaign, said a company statement.
The campaign will emphasise the benefits of insurance and the need to protect and secure the family and property. It also supports the company’s vision and insurance solutions, it said.
The company said it has built a significant motor, health, construction and marine portfolio in Saudi Arabia.
It will also shed light on Axa’s expansion plans in Saudi, its sales distribution, product offering and operational processes that reassure Axa’s standards and brand promise.
Axa Cooperative will open 13 new locations this year in Jeddah, Riyadh and the Eastern Province, said the statement.
Commenting on the campaign, chairman Jérôme Droesch said: “With this move we want to communicate what sets us apart: from the caring service our colleagues provide to our customers to our wide product portfolio.”
“We hope the campaign will engage the Saudi population with our international brand and communicate who we are – our positioning, ambitions and our values. Overall, we aim to set us apart – with positive, compelling messages,” he added.
To advocate the brand promise of Axa, a large scale advertising campaign will commence this week at major media including TV, print, outdoor and online media.
The revamped Axa’s official website www.axa-cooperative.com will also be launched at the same time with new contemporary interfaces and user-friendly navigation for customers. - TradeArabia News Service