UAE Exchange, a leading global remittance, foreign exchange and payment solutions brand, has been voted as ‘Superbrand’ in UAE for the seventh consecutive year.

The international brand was recognised among 1,500 leading brands from UAE at the recently concluded 11th edition of annual Superbrands held in Dubai, said a statement.

UAE Exchange has been chosen as the Superbrands 2015 in the country based on a meticulous selection criterion set by the Superbrands Council, owing to its supremacy in the market, longevity and customer loyalty.

The process implicated professionals from various sectors of home-grown as well as international brands, to select the winners through a voting mechanism.

Varghese Mathew, country head, UAE Exchange-UAE, said: “Over three decades, UAE Exchange has been at the forefront in providing quality service and innovative products. This title is a recognition of the brand’s efforts which has been accomplished with sheer hard work along with the trust and support of our loyal customers and staff.

“This award is an encouragement for us to work better and prepare us to match up to our customer’s expectations along with that of our partners and regulators.”

The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. - TradeArabia News Service