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Al Hilal Bank honoured for ‘Heart to Heart’ campaign

DUBAI, July 6, 2015

Al Hilal Bank was honoured by the Zayed Giving Initiative in appreciation for its collaboration in launching the ‘Heart to Heart’ Ramadan charity campaign during the ‘Zayed Humanitarian Forum’ that was held recently in Abu Dhabi.

The trophy was handed over by Dr Adel Al Shamry, chief executive officer of the initiative, said a statement.

The campaign aims to draw medical and moral support for children with congenital heart diseases, especially those whose families are financially underprivileged.

It is part of a bigger corporate social responsibility platform ‘Joud Bil Khair’ (‘do good’) that was launched by Al Hilal Bank a year ago.

Mohamed Jamil Berro, group chief executive officer, said: “We thank the Zayed Giving Initiative for this honour and for considering us a valued partner who shares the same commitment in promoting the spirit of humanitarianism, particularly in community health development.

“The ‘Heart to Heart’ campaign exemplifies the modern way of giving, volunteerism and promoting the virtues of Ramadan. We look forward to cooperating with the Initiative on other social causes, especially those that give hope to the needy, sick and in need.”

The main goal of the ‘Heart to Heart’ campaign is to fund the surgeries of 10 children with congenital heart diseases, said the statement.

Its other activities include mobile medical checkups supported by the ‘Forsan Al Khair’ team of volunteer employees from Al Hilal Bank and awareness and social media drives, it said.

It continues Al Hilal Bank’s tradition of conducting corporate social campaigns during the Holy Month in order to give back to the community and encourage volunteerism and philanthropy, it added. - TradeArabia News Service




Tags: Bank | campaign | Al Hilal | heart to heart |

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