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CUSTOMER-ORIENTED PLAN

Strategy 2017-2021 will focus on innovation, international
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Dubai unveils key objectives under 2017-2021 strategy

DUBAI, February 20, 2017

Dubai Chamber of Commerce and Industry has unveiled the key objectives and initiatives outlined under its 2017-2021 strategy that aims to boost competitiveness and growth within the private sector in line with the Dubai Plan 2021.

The briefing was led by Hamad Buamim, President and CEO of Dubai Chamber during its annual media briefing, and attended by members of the local media who were honoured for their efforts during the last year.

During the event, Buamim explained that the new customer-oriented strategy that reinforces the Chamber’s role as a trusted partner to Dubai’s business community and a bridge between business and government.

The strategy is supported by four pillars, namely promoting Dubai as a global business hub; creating a favourable business environment; supporting the development of business in Dubai; and becoming the best chamber in the world.

Six initiatives are outlined under the new strategy, which aim to ensure that the Chamber supports the government in executing the Dubai Plan 2021; enhances its international network; promotes Dubai as an attractive market to establish commercial and business ties; leverages its relationships and stakeholders to become the voice of Dubai’s business community; develops the emirate’s entrepreneurial ecosystem; and provides the best and most appropriate services to members through strong engagement and innovative solutions.

Buamim explained that the strategy also comprises several sub-initiatives and events, including the launch of a new award and summit to recognise companies that have made the biggest contribution to the Dubai Plan 2021, in addition to the establishment of a specialised centre for economic research and policy.

“Dubai Chamber has studied the needs of the private sector, and developed an integrated strategy that aligns such requirements with the objectives of the Dubai Plan 2021. The strategy encompasses the vision of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to accelerate the emirate’s economic growth, boost the competitiveness of the private sector, and attract leading global companies to specialised sectors within Dubai,” said Buamim.

He revealed that the Chamber is planning to strengthen its international presence in 2017 with the opening of representative offices in India and Brazil. The new offices will explore new trade and investment opportunities in those countries, and complement the Chamber’s network of branches, which spans promising markets across the Middle East, Asia and Africa.

After organising three Global Business Forums on Africa over the last few years, the Chamber will plan to host the fourth forum in Dubai later this year, which will focus on new business opportunities opening up on the continent. The Global Business Forum series was expanded in 2016 to focus on other promising regions such as the Commonwealth of Independent States (CIS) and Latin America.

The Chamber is planning to invest Dh100 million ($27.2million) on innovation-focused projects and initiatives over the next few years, Buamim noted, while it will continue to invest in next-generation business through the Dubai Smartpreneur Competition, Dubai Startup Hub, Mohammed Bin Rashid Al Maktoum Business Innovation Award, and the Dubai Innovation Index.

In addition, the Chamber will continue to upgrade and expand services provided to its members through its various smart apps, with the aim of improving efficiency and facilitating greater ease of doing business in the emirate. – TradeArabia News Service




Tags: Dubai Chamber |

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