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HDFC Bank picks Vizury solution for personalization

SINGAPORE/DUBAI/JOHANNESBURG, February 21, 2017

India-based private bank HDFC Bank has chosen Engage, a data and marketing platform from growth marketing technology company Vizury to help execute its personalized multi-channel engagements beginning with its website.

 HDFC Bank aims to embrace the role of technology in marketing to create a consistent and personalized experience for its customers across all digital touch points.

"Today's digital customer connects with our brand at several touch points. And a consistent personalized feel across these interactions is important to amplify our brand recall, drive digital engagement and enhance customer experience. Logically, the starting point for such an experience was the bank's website," said Ashish Morone, head Marketing & Communications at HDFC Bank.

"Engage has the unique ability to combine online and offline data at a user level and use them in highly flexible personalization frameworks. This was key in executing our digital strategy and helped us increase digital conversions on our website."

Engage uses a combination of behavioural attributes and CRM data to personalize banners for customers visiting the bank's website. This has resulted in the overall improvement in the bank's website user engagement leading to a 4X increase in website lead conversions and 30% reduction in cost-of-acquisition.

"HDFC Bank identified three types of visitors to its website - existing customers, returning prospects and new users. Their objective was to treat each user within a given segment uniquely by creating a relevant and personalized site experience centered on HDFC Bank's product lines. As a result, we load tens of thousands of variations of the website that drives much better clicks and conversions," said Subra Krishnan, SVP Products at Vizury.

Engage, Vizury's growth marketing platform is custom built for the BFSI vertical and includes niche use cases that are very specific to BFSI. It is an atomic technology stack that tightly integrates online and offline user data and multiple marketing channels. With machine learning capabilities, the platform powers user-level predictions and 1:1 messaging. – TradeArabia News Service




Tags: Website | HDFC Bank | Personalization |

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