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UK’s Future Thinking opens new Dubai office

LONDON/DUBAI, May 22, 2017

UK-based Future Thinking, a top data-driven business intelligence consultancy, has teamed up with its sister agency GemSeek for a new Dubai office, rolling out their combined offering for the Mena region.

The new office, based at the Jumeirah Lakes Towers, will be led by Abhi Roy, client director, and will grow Future Thinking and GemSeek’s client base in the region, while further expanding and localising the services offered to existing clients. Such clients include a Dubai-based strategic advisory and a global sports network.

Future Thinking has offices across Europe and now the Middle East. Its model is based on using market research, data science and behavioural economics to help leading brands and businesses make better business decisions, and improve their customer experience. GemSeek is a market research and data analytics firm founded by former senior managers at F500 companies.

Future Thinking’s innovation team, Quantum Lab, will be made available in the market, applying the latest technology and behavioural economics thinking across its operations.

A launch event will be held at the Address Dubai Marina tomorrow (May 23), a statement said.

Jon Priest, CEO at Future Thinking, said: “The Mena market is growing rapidly with increasing demand for business intelligence that helps clients make better decisions about launching products, communicating with customers and improving their overall customer experience. Having an established, local presence in this expanding market best positions us to grow in Dubai and across the Middle East.”

Glen Khouw, CEO at GemSeek said: “We already work with a range of clients across the Middle East, and formally launching a Dubai office will enable us to work alongside our clients more closely, to develop stronger relationships and deliver greater client service. By bringing together Future Thinking and GemSeek in the Mena region, we can give clients access to the benefits of our combined offering, providing the deepest and the latest insights into their sectors.”

Alastair Long, deputy consul general and director of Trade and Investment at the British Embassy in Dubai said: "The Department for International Trade supports innovative British companies expand overseas, and helps local companies find the best British partners and suppliers to grow their businesses. We are proud to support the launch of Future Thinking GemSeek’s Middle East representation so companies and business owners in this region can benefit from their research and sector based expertise." – TradeArabia News Service




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