Sunday 15 July 2018

Beatrice Cornacchia

Mastercard appoints marketing head for MEA

DUBAI, August 9, 2017

Mastercard, a leading technology company in the global payments industry, has appointed Beatrice Cornacchia as head of Marketing and Communications, Middle East and Africa.

In this role, Cornacchia will leverage her extensive expertise and knowledge of the business and brand’s key pillars and senior leadership credentials to drive business, advance competitive advantage and build the brand across the two continents.  

Cornacchia joined Mastercard in 1991, and has since headed strategic sales functions and numerous marketing teams in a succession of key roles including head of Consumer Marketing, Europe, head of Issuer and Merchant Marketing, Europe, and head of Marketing, Italy and Greece.

“As a technology company, we can only deliver value to our stakeholders by consistently innovating to meet the needs of consumers and setting the benchmark for industry standards. With this new leadership role, we continue to integrate fresh perspectives to drive our stakeholder communications to a whole new level as we reinforce our position as the payments partner of choice in the region and beyond,” said Raghu Malhotra, president, Middle East and Africa, Mastercard.

“Mastercard’s strong stakeholder relationships along with our customer-centric approach to business remain the key drivers of our growing success. We are delighted to welcome Beatrice as we continue to strengthen our team in the Middle East and Africa,” Malhotra concluded.

An Italian national, Cornacchia’s academic qualifications include three master’s degrees – in Business Management Development, Sales and Promotions, and Retail Marketing. – TradeArabia News Service

Tags: MasterCard | Marketing | MEA |

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