Monday 24 June 2019

Tariq Kazim

Al Baraka-Bahrain to cease ops at key branch

MANAMA, March 19, 2019

Al Baraka Islamic Bank (Al Baraka – Bahrain) said that its Diplomatic Area branch will no longer be operating with effect from April 18, in line with its strategy to expand its presence in the digital banking sphere.

In order to provide significantly more services to its customer, Al Baraka-Bahrain will be diverting its Diplomatic Area patrons to its most strategically located branch at Bahrain Bay. The Bahrain Bay branch, which is located at the headquarters of Al Baraka Banking Group, offers customers a number of additional services and facilities that were not available at the Diplomatic Area branch.

Tariq Kazim, deputy general manager of Al Baraka Islamic Bank - Bahrain, said: “After a careful study of the current market trends and looking into the preferences of our customers, we have taken appropriate, positive steps to strengthen our presence in the digital banking domain.

“As per the guidance of Central Bank of Bahrain, we intend to offer many services and facilities online in order to provide utmost convenience to our customers. In time customers will be able to perform all their desired transactions and make any inquiry – through the Bank’s online portal, without the need to visit a physical branch.”

Over the recent past, the banking sector has become more strategically focused and technologically advanced to respond to customer expectations and as clearly visible in the Kingdom today, a great deal of emphasis is being placed on digitizing core business process.

With the importance of innovation and developing new solutions rapidly growing, Al Baraka -Bahrain, through its strategic initiatives, strives to put more emphasis on providing digital banking services that are truly unmatched in the Kingdom of Bahrain.

“However, although online transactions and online banking have been on the rise over the years, our customers do feel the need to visit our branches for services that require more personalized support,” Kazim added.

“Hence, we are redirecting our Diplomatic Area branch customers to the Bahrain Bay branch, which is our biggest and most conveniently located one in the Kingdom. Being an all-inclusive Islamic Bank, we also understand that there are still segments of the population that still haven’t adapted to digital banking and we shall of course continue to invest in outlets for these customers.” – TradeArabia News Service


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