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Viva Cash named ‘most innovative service’ at CommsMEA

MANAMA, 21 days ago

Viva Bahrain, a leading telecom operator, has been recognised with the ‘Most Innovative service of the year’ award for Viva Cash at the recently held CommsMEA Awards.

This recognises Viva Cash as a ground breaking application offering consumers the very latest secure and convenient digital mobile wallet technology for everyday payments with a value-added service of domestic and international remittances.

An integrated digital payment solution, Viva Cash is the only mobile wallet solution that addresses both the banked and unbanked population that includes low-income groups. Through its collaboration with banks, remittance companies, financial service providers and big merchants, Viva Cash continues to provide several digital money opportunities for all income groups with digital money services that are secure, affordable and efficient to use.

This has proven to be a major breakthrough for Viva to reach out to the wider community enabling them to be a part of Bahrain’s cashless society, a Viva statement said.

Nezar Banabeela, Viva’s chief executive officer said: “This recognition is a testimony for Viva Cash as the most innovative and accessible mobile wallet for digital financial transactions in Bahrain. With business and private life becoming increasingly digitized with the usage of online solutions by the local community, there is a growing market need for sophisticated and secure digital payments in Bahrain. Viva Cash aptly addresses this while enabling us to be at the forefront of supporting Bahrain progress towards its vision of evolving into a digital economy.”

Viva Cash offers international and domestic remittance services, card-less ATM withdrawals, utility and bill and QR code payments for everyday payments at more than 3,500 merchant locations which includes retailers, food and beverage outlets, healthcare centres, and entertainment complexes. Users of Viva Cash can easily add money to their mobile wallets using their debit cards or by using SADAD's 800+ kiosks across the Kingdom.

Viva Cash also offers salary disbursement solution to all companies and employees can receive their monthly salaries through Viva Cash. Finally, Viva Cash customers can discover discounts, cashbacks, upgrades, and free items at their favourite merchants and see the history of their spends. – TradeArabia News Service




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