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New insure-tech solution launched in region

DUBAI, January 25, 2021

Protect4Less, an innovative new insure-tech brand, which promises protection to owners of smartphones and other electronic devices and home appliances, has been launched in the UAE & wider GCC region.

Launched by Zayn Holding, a privately held Investment Collective, Protect4Less will be available soon across Mena and South Asia, a company statement said. Protect4Less offers convenient, flexible & affordable protection plans for electronic and electrical devices across the board.

Designed to provide easier and more affordable device protection access for today's expensive digital appliances and personal electronics, Protect4Less works with a wide network of service providers, distributors and channel partners to provide and fulfil some of the most innovative and affordable protection solutions anywhere in the GCC, African & Indian markets.

Its extensive list of partners includes the likes of telecom companies like STC Bahrain, Batelco & Zain KSA, the Ooredoo Group among others.

Protect4Less, a multi-channel, multi-device, subscription-based service model, offers economical, convenient and flexible device protection plans, the statement said.

The brand promises no upfront payments, flexible plan cancellation, the widest network of service centres and drop-off locations, free-pick-up and drop services in select markets.

Customers also have the option to add as many mobile phones, laptops, tablets, accessories & subscription plans as they want to their existing account at discounted pricing, with the option to cancel the plan at any time with no penalty.

What makes Protect4Less unique is the option for customers to subscribe to one of the available plans anytime up to 12 months after purchasing the smart device as well as claiming accidental damages up to 2 times in a year.

Headquartered in the Cayman Islands and with registered entities in all major jurisdictions of operation, including the UAE and India, Protect4Less is founded by a team of experienced professionals and entrepreneurs from diverse backgrounds each bringing to the fore a unique form of expertise.

Dayan Ipe, CEO of Waypoint Systems – one of the founding partners, said: "Protect4Less is born out of extensive experience in the Extended Warranty Management space and the understanding and knowledge we have acquired over the years. Protect4Less protection plans are based on the market research on consumer habits, incidence statistics and claim-ratios as well as benchmarking with international players that we have done with our Reinsurance partners – who are some of the biggest in the world."

"We want to ensure that the service is widely available and accessible for all potential customers. From stand-alone retailers to some of the largest Retail Chains across GCC and eCommerce platforms, Protect4less is now available to buy with your brand-new electronics purchase, easily. We have a lot of confidence in the partnerships we have been able to form since inception and will be taking on several more on board in 2021," said Rafiq Khan, co-founder, Protect4Less.

"Protect4Less has brought much needed disruption to the extended warranty and Accidental damage protection space in the region. And with that, better products and better services to consumers," said Shyam Ramlal, co-founder, Protect4Less.

"It is a very exciting time for us, as after months of meticulous planning the brand now gets rolled out in key markets across the Middle East and Africa. We are already seeing huge traction among consumers, industry players including retailers and OEMs and global reinsurance partners – this is just the beginning." – TradeArabia News Service




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