National Properties defines luxury living
Dubai, October 18, 2007
National Properties offered a fresh perspective to luxury living at Cityscape Dubai.
The company reiterated that quality experiences and not high cost or opulence is what distinguishes luxury.
Luxury living is more about creating sustainable, high quality environments that offer rest and recreation, empowering people to own such residences and enabling them to achieve their aspired status of living through property ownership, said CEO of National Properties Adel Ahmed Lootah.
"Luxury need not be an intermittent experience; it can be constant and more importantly, affordable," added Lootah during his presentation on "Is affordable luxury possible?"
Lootah pointed out that the accumulation of wealth, rise of the affluent middle class and the race to market premium goods and services have lead to an aspirational mindset among residents in the region.
"Quite simply, the size of our wallets does not match the size of our aspirations. So we have identified a need - of matching aspired luxury to the rational reasons for owning a home. Affordable luxury is the solution," he added.
Lootah also pointed out that the success of Skycourts, the maiden development initiative from National Properties, proved that there is a huge demand for the concept of affordable luxury in the region.
Skycourts, considered the first large-scale commitment to providing high quality dwellings at an affordable price, was sold out in the six days when it was launched last year.
"Our second development, Flamingo Creek, which we unveiled yesterday at Cityscape, will also provide high quality living, in unique surroundings, at an attractive price," added Lootah.- TradeArabia News Service
More Construction & Real Estate Stories
- Deyaar plans $245m Dubai complex
- IFA unveils $272m Dubai mixed-use project
- CBRE tops Fortune’s most admired firms list
- Kuwait's real estate sales hit $1.1bn in Jan
- Dubai RTA awards $27m roads contract
- Work to start on Bahrain beach project
- Damac launches luxury apartments at Expo site
- Kuwaitis top GCC property buyers in Oman
- Rubber World to showcase at Big 5 Saudi
- Tool to help create effective property listings
- 'Smart' move by Dubai Design District
- Drake unit wins $13m contract in India
- Solar-powered cleaning boats launched in Sharjah
- $27m Expo Hotel Sharjah deal signed
- Arabtec unit wins $282m Emaar contract
- Abu Dhabi to host pool & spa expo
- ADCM unit secures $213m bridging loan
- Cluttons Dubai launches new luxury apartments
- Dubai developer Damac profits triple to $641m
- Dubai to start work on $544m water canal
- Dubai property market can absorb 25,000 units
- Jones Lang LaSalle renamed 'JLL'
- Aldar raises synergy estimate from Sorouh merger
- UAE industrial property sector keeps up growth
- Dubai residential property prices up 26pc
- Majid Al Futtaim to build new mall in Dubai IMPZ
- 300 firms to take part in Dubai property forum
- Naseej inks deal to develop Bahrain projects
- Dadabhai unveils new residential project
- Flowcrete completes Dubai Mall project