Emaar Properties has strengthened its roster of premium residential projects within Downtown Burj Dubai – the new centre of the city - with the launch of tower one, the first of two Standpoint towers.

Located on Burj Dubai Boulevard, Standpoint offers residents a fresh and distinctive perspective to modern living, with an array of lifestyle choices. The two Standpoint towers are situated in close proximity to Burj Dubai, the world’s tallest building.

Standpoint provides residents easy access to already-active retail and hospitality offerings, with the Souk al Bahar mall and The Palace, Al Manzil and Al Qamardeen hotels, positioned on either side of Burj Dubai Boulevard, said a top company official.

“Creating a surplus of perspectives, Standpoint contrasts contemporary exteriors with classic interiors, emphasised by specially-chosen motifs and materials. The sweeping facades of the towers maximise views over Downtown Burj Dubai while minimising sight-lines to adjacent apartments, enhancing residents’ privacy, said Saif Al Mansoori, sales director, Emaar Properties.

“Potential home-owners can choose from studios and one-, two- and three-bedroom apartments with several institutions offering easy home finance options,” he noted.

Al Mansoori said Downtown Burj Dubai was already bustling with life, and offered residents several community-based lifestyle options.

Souk Al Bahar, a spread of colourful Burj Dubai Boulevard activities and the three world-class hotels that are now operational provide a distinctive flavour to living in Dubai’s newest community.

Emaar has already handed over homes at The Residences and The Old Town, and residents at Standpoint can look forward to a vibrant living environment that is now the new heart of the city,” Al Mansouri noted.

He said Standpoint would open for sale on January 19.-TradeArabia News Service