Abyaar unveils new logo
Dubai, August 31, 2008
Abyaar Real Estate Development launched its new corporate identity which now bears the calligraphic elements of a signature.
The new identity represents more accurately the boutique developer’s defining characteristics of commitment to passion and precision, said a statement.
The new Abyaar logo embodies the company’s vision to be the developer behind the region’s ‘signature’ buildings, the first of which was launched earlier this year, the VentiQuattro tower in Dubai’s Marina, consisting of designer, ready-to-live units in association with Radisson SAS.
“Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region,' said Marzooq Al-Rashdan, vice chairman and managing director of Abyaar.
'Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings,” he added.
Among several design-focused features, all Abyaar properties bear a “signature entrance”, immediately making residents and visitors aware that they are stepping into one of the developer’s boutique creations.
In addition, the focus on double-volume ceilings and expansive in and outdoor living areas reinforces Abyaar’s commitment to contemporary design through three dimensional thinking and conceptualization.
“Our aim is to continually outdo customer satisfaction, and offer design and quality conscious buyers property which surpasses their expectations in terms of luxury and excellence,” he stated.-TradeArabia News Service