Hamptons boosts Moroccan property portfolio
Dubai, December 22, 2010
Hamptons Mena, a top property services company, has signed a marketing contract for The Address Jnan Amar Marrakech, a 500,000 sq m luxury polo retreat in Morocco.
The project is being developed by Siama, the Moroccan subsidiary of Saudi-based Azmi Abdelhadi Group (AAH Group).
Billed to become a magnet for high-quality tourism in the region, The Address Jnan Amar Marrakech includes a five star hotel managed by The Address Hotels + Resorts, as well as branded private villas, said a company statement.
The deal is a testament to the development approach of Hamptons Mena to strengthen its presence in the region, and the diversity of its portfolio in key emerging markets, said a spokesperson of Hamptons Mena.
“Morocco is one of the world’s popular tourist destinations and the Moroccan property market has been identified as one to watch. The Address Jnan Amar Marrakech is a perfect fit for connoisseurs seeking a luxury holiday home in the Kingdom. Hamptons will draw on our proven competencies to showcase the retreat to local and international buyers,” he added.
Ammar Abdelhadi, general manager of Siama described The Address Jnan Amar Marrakech as an unparalleled resort destination in Morocco offering a distinct location advantage.
"It will boost high quality tourism to the region by catering to five key areas – cultural tourism, business visitors, meetings and incentives market, health and well-being and polo sports and recreation. To market this unique project, we required an agency with a proven track-record. Hamptons Mena is a perfect fit to our marketing plans,” he added.
Scheduled to open in 2012, The Address Jnan Amar Marrakech will have a 5 star luxury hotel, rejuvenating spa, world-class restaurants, tennis courts equestrian club and polo academy, as well as 92 private villas in 8 distinctly unique layouts. Among the equestrian club facilities are two polo fields and superb horse stabling facilities.
The villas are architecturally striking and beautifully landscaped, and are elevated to overlook the lush expanse of the polo fields, with the dramatic Atlas Mountains beyond, Abdelhadi said.
Marc F. Dardenne, chief executive officer, Emaar Hospitality Group and Emaar Hotels & Resorts, said: “The Address Hotels + Resorts take pride in their distinctive location appeal. By entering into a growing tourist destination like Morocco, The Address is further reiterating its positioning as providers of superior guest benefits and service standards.”
“The marketing agreement is a milestone in the development of our hotel brand. As part of our international expansion strategy, Morocco serves as the ideal market to fit our growth objectives,” he added.
The Address Hotels + Resorts will manage the hotel including the dining facilities, meeting venues, leisure facilities and business lounge, as well as lending its unique style to the luxury villas.-TradeArabia News Service