3M picks Danube as solutions provider
Dubai, April 25, 2011
3M Gulf, the global research and development firm, has teamed up with Danube Building Materials, a leader in construction and building materials, to offer comprehensive construction solutions to the region’s industry.
Through this strategic agreement, Danube will also market 3M’s products across the Middle East; in particular abrasives, adhesives and tapes, creating a presence for the innovation company in Danube’s 26 outlets across the region.
The collaboration will bring the Middle East market industrial types of products across 45 technology platforms.
“The strategic partnership between Danube and 3M represents a wide range of potential opportunities for both companies and the collective aim to strengthen market presence in the Middle East region,” said Rizwan Sajan, chairman, Danube Building Materials.
“3M is a world class company that has made its mark in the production and development of abrasives and adhesives that are widely used in offices and homes alike.”
“We consider it a privilege to be able to market 3M products across our branches in the region. Our alliance with 3M is only the first of many planned key partnerships with leading brands; strongly reflecting our commitment to provide our customers with high quality, world class products for the home and commercial use,” he added.
Fadi Medlej, country business leader for I&TB, 3M, said: “Today, 3M counts more than 55,000 innovative products that improve our world within every industry. With our new partnership with Danube, we ensure that 3M’s development, products and technologies in the construction industry will be accessible throughout the Middle East.”
“Our partnership brings to the region the abrasives, specialty adhesives and tapes that is certain to increase the efficiency, productivity and profitability of manufacturers and consumers across the local industry. At the same time, the presence of 3M products at popular outlets such as Danube’s stores positively increases our footprint and our presence in the region,” Medlej added. – TradeArabia News Service
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