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Bloom signs up SOM to design Abu Dhabi HQ

Abu Dhabi, August 24, 2011

Abu Dhabi-based Bloom Properties, a National Holding company, has awarded the architectural design work for its new headquarters to Skidmore, Owings & Merrill (SOM), a leader in architecture, urban planning and interior designing.

The upcoming National Holding Headquarters (NHHQ) is located in ‘Capital Center’, a new micro-city comprising residential and commercial units and developed by Abu Dhabi National Exhibition Company on the Khaleej Al Arabi Street.

The 14-storey building will comprise offices and luxury floors, with in-house amenities, restaurants and showrooms as well as a car parking facility that can accommodate 450 vehicles, said the Abu Dhabi-based master developer of communities and lifestyle solutions.
 
Bassam El Khoury, vice-president, Sales & Marketing, Bloom, said: 'SOM has been selected among five other international companies that have competed for this project which is considered to be one of our outstanding architectural projects.'

'NHHQ design is expected to rely on new concepts and standards that emphasize sustainability and preservation of the environment,' he observed.

The project, being financed by Abu Dhabi Commercial Bank, is built over a total area of 44,000 sq m with each floor spanning a total area of 1,500 sq m. Construction work on NHHQ is expected to begin in the last quarter of 2011.

SOM enjoys an international reputation for over 75 years and has a large diversified portfolio of the most important architectural projects that were completed during the 20th and 21st centuries, said El Khoury.

Moreover, since its inception, SOM has been a leader in research and development of specialized techniques, new processes and innovative ideas, many of which had a strong impact on the profession of design and the environment.

The company has won more than 1,400 awards in design and building technology in the categories of innovation, quality and management.-TradeArabia News Service




Tags: abu dhabi | Design | interior design | Bloom Properties | National Holding | SOM | Skidmore | Owings & Merrill |

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