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Midline Industrial eyes ME market

Dubai, November 20, 2011

Midline Industrial Equipment, a leading provider of German power tools and maintenance services, aims to boost its presence in the Middle East region with its debut Big 5 show.

The Middle East’s largest building and construction show, Big 5 will run from November 21 to 24 in Dubai.
 
Leading global construction buyers and sellers will gather to showcase and source the most diverse range of construction products and services at the the event.

Midline is set to participate at the 'Big 5 show 2011' for the first time under the German pavilion in the Zabeel Hall.

In line with its plans to achieve 20 per cent growth by end of 2011, the company is looking to leverage Dubai’s reputation as a trade hub and the Big 5’s standing as a premier business development platform, said a senior official.

“The idea is not only to promote our function-specific tools, but also offer service contracts for all tools that might be used on a construction site,' explained Amin Hamdan, managing partner, Midline Industrial Equipment.

'This allows clients to benefit from our cumulative experience in a hassle-free manner. They can get all their servicing needs met at one point of contact as opposed to going to multiple vendors,' Hamdan noted.

Midline, he said, specializes in specific power tools for construction purposes, and also offers universal service and maintenance for all brands and types of tools.

'It also distributes unique products by German supplier Protool such as ingenious drilling and screw-driving systems with Fast-Fix technology where machine functions can be changed without additional tools and angle attachments that allow operation in tight areas and around corners,' said Hamdan

It is also a distributor of high powered cordless machines for reach and convenience, and the RenoFix range of material removal and renovation tools.

On its expansion plans, Hamdan said, “We are looking forward to expanding to other emirates in the UAE, and broadening our business and distribution network outside of the GCC.'

'In particular, we are eying Saudi Arabia and Qatar – both active markets for construction, and the tools and expertise required to keep sites running efficiently,' he added.-TradeArabia News Service




Tags: Big 5 | German firm | midline industrial equipment |

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