Mapei has announced that it is moving forward with its plans to strengthen its presence in Qatar, seeking to capitalise on an estimated $22.14 billion worth of projects expected to be awarded across the country in 2012 alone.

The global leader in the production of adhesives, sealants and chemical products for buildings, said it is in line with the company’s strategy to increase its market share in Qatar’s construction industry.

Mapei further revealed that it is collaborating with contracting and trading distributor, Construction Material Company (CMC) for its participation at Project Qatar, one of the most important exhibitions for highlighting the latest products and services needed for Qatar’s fast-growing construction sector.

The company will showcase its premium range of building solutions, including the award-winning Keraflex adhesive, market-leading Ultracolour Plus tile grout and specialised products for swimming pools and flooring installation at Project Qatar, which will be held at the Doha Exhibition Center (DEC) from April 30 to May 3.

Qatar’s winning bid to host the 2022 Fifa World Cup is expected to boost its potential sales in the country due its long history of supplying to major sporting facilities such as Olympic stadiums, football arenas and running tracks around the world, the statement said.

Laith Haboubi, business development director, Mapei, said: "Qatar continues to attract global attention as an exciting construction market especially after the country’s triumphant bid to host the Fifa World Cup.”

“Mapei is therefore committed to strengthen our presence in Qatar and introduce innovative solutions that satisfy the stringent quality and environmental standards being adopted in the country’s construction industry,” he said. “Project Qatar serves as a very important platform that will bring us closer to existing as well as prospective customers and business partners, complementing our long-term growth strategy in Qatar’s fast-expanding construction market.”

Project Qatar attracts key buyers and industry leaders looking for the most up-to-date technology and state-of-the art equipment available on the market.

The show provides a unique and dynamic platform for buyers and suppliers to make contacts and drive future developments in Qatar’s multi-billion construction sector.

Mapei has been involved in various construction projects in the UAE, including the Armani Hotel in Burj Khalifa, Emirates Palace Hotel, the Grand Mosque, Qasr El Sarab Resort, Atlantis Hotel on Palm Jumeirah, Burj Al Arab, Ferrari World and Dubai International Airport’s Terminals 1, 2 and 3.

The company recently relocated its offices to Dubai Investment Park (DIP), where it already has a 40,000 sq m manufacturing facility. – TradeArabia News Service