Dorma eyes 25pc ME growth
Manama, July 12, 2013
Dorma, a global company providing access solutions and services enabling better buildings, is expecting a 25 per growth in the Middle East region, it said.
The growth is reflected in the increasing numbers of projects across the region but also, importantly, by the increasing focus on safety and security, company officials said.
At an event in Bahrain, officials underscored the importance of the role of partners in its continuing global success.
The market leader in door controls, movable walls and glass fittings celebrated a decade of partnership with its Bahrain partner Masy Holding at a joint event held at the Kempinski Grand Hotel at the Bahrain City Centre, reported the Gulf Daily News, our sister publication.
In attendance at the event were senior members of Dorma's management in the region including Riyadh-based country manager for Saudi Arabia and Bahrain Mohammed Nawarah, Dubai-based regional marketing director for Middle East and North Africa (Mena) Altaf Afridi and Dubai-based Mena regional director of service and maintenance David Tudor.
Representing Masy Holding were director Yazan Zurikat, Masy maintenance general manager Tariq Ahmed, Safa Sharif and Masy International general manager Nabeel Faraj along with other executives as well as guests from key architectural practices and the contracting sector.
Masy Holding specialises in the provision of a wide range of high-quality architectural and building finishing components and systems.
It has been serving the Bahrain market since 2003 with automatic doors through the Dorma Arabia Automatic Doors in Dammam, Saudi Arabia.
To-date, through this partnership, Dorma has successfully supplied and installed more than 800 sliding doors in the Bahrain market, and more than 30 revolving doors in prominent projects.
One of the projects handled by Masy and Dorma in Bahrain is the King Hamad University Hospital featuring 40 automatic doors. The hospital is one of the largest single public health projects ever undertaken in Bahrain.
Other Dorma projects executed through Masy include the Bahrain World Trade Centre with four revolving doors and 30 automatic doors, InterContinental Regency Bahrain, the Gulf Hotel, Crowne Plaza, Kempinksi Grand and Ixir Hotel Bahrain City Centre, Interior Ministry buildings, Seef Mall and many others.
Regionally, Dorma Gulf continues to witness significant double-digit growth across the Middle East.
Its key market in the Middle East is Saudi Arabia followed by the UAE, Kuwait, Qatar and Bahrain.
According to Mr Tudor, there have been well-publicised accidents such as the fire at Villaggio Mall in Qatar last year and lessons are being learned to rigorously apply safety procedures.
"An increasing part of our business is after-sales service and service level agreements as public safety is of paramount importance for all access solutions," he added.
"Dorma places emphasis on forging long-term partnerships and developing strong subsidiaries worldwide, which has been a key driver for its continuing global success," said Mr Nawarah.
Mr Nawarah is leading the Dorma business in Saudi Arabia and Bahrain and is spearheading ambitious growth plans for the region.
"This ongoing strategy underpins the 2020 vision introduced at the end of 2010 aimed at further enhancing competitiveness and increasing market share over the next decade," he added.
"Masy adds value to the customer through our active support of Dorma and with our continuous investment in training, spare parts inventory and technical knowledge of the product range and innovative smart technologies through design, installation, maintenance and specialist services to the end-user," said Zurikat.
"We are confident of delivering on Dorma's 2020 vision in building more market share and providing competitive solutions by educating the market in Bahrain.
"Our challenge is to create a centre of excellence in Bahrain which reflects the importance of our partnership and our commitment to the market," he added.-TradeArabia News Service
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