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Emaar to showcase premium lifestyle projects

Dubai, October 5, 2013

Emaar Properties will be presenting the much-awaited showcase of The Opera District in Downtown Dubai, in addition to other sought-after lifestyle developments in Dubai and key international markets at the upcoming Cityscape Global expo.

In addition to a spectacular display of Downtown Dubai, Emaar’s flagship development, The Opera District, billed to be the UAE’s cultural hub, will take centre-stage at the company’s pavilion.

The projects also support Dubai’s Tourism Vision 2020, announced by Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to welcome 20 million visitors by the turn of the decade, and contribute to the city’s overall socio-economic growth.

"Additionally, we are supporting Dubai’s ambition to become the region’s cultural hub with the launch of The Opera District," he added.

Recently, Emaar has added several new lifestyle projects to the 500-acre community, which has recorded strong interest from regional and international investors. Also on display will be innovative lifestyle developments in Emaar’s global markets including Turkey and Egypt.

Ahmad Al Matrooshi, the managing director of Emaar Properties, said: "Further building on the robust growth of Dubai’s economy, the Government has announced a raft of new initiatives aimed at energising the city’s property sector. These policies will boost demand for homes and offices, especially in prime locations that offer modern lifestyle amenities."

"At Cityscape Global, Emaar is highlighting its newest project portfolio, all centrally located and aesthetically designed, which will strengthen the city’s reputation as a safe-haven for property investments," he noted.

Located within Downtown Dubai, The Opera District will captivate visitors with its Dubai Opera, a 2000-seat multipurpose performing arts centre, inspired by the city’s maritime history. The new development will feature luxury hotels, elegantly designed residential and serviced apartments, a retail plaza, restaurants, waterfront promenades, recreational spaces and parks, said Al Matrooshi.

Among the newest additions to Downtown Dubai include: The Address Residence The BLVD, The Address Residence Sky View and The Address Residence Fountain Views, which offer the convenient lifestyle choice of serviced residences in the heart of the city. Another new addition to the premium neighbourhood is Burj Vista.

A key component of Emaar's project repertoire, The Address Residence Sky View will also appeal to property investors. The luxurious twin-tower complex consists of a 58 and 54-storey hotel, residences and serviced apartments. Located within Downtown, The Address Residence Sky View offers panoramic views of the Arabian Gulf, Burj Khalifa and The Dubai Fountain, he stated.

Demonstrating the company’s focus on project execution, Emaar will display models of Burj Khalifa, as well as organise a public seminar on the unique features that make the world’s tallest building a compelling global icon.

The architects and engineering team of Burj Khalifa, Chicago-based Skidmore, Owings and Merrill (SOM), will deliver the detailed presentation that provides insightful views on the making of architectural history.

Other attractions in Downtown Dubai that will take centre-stage at Cityscape Global are The Dubai Mall and the ongoing 1 million sq. ft. expansion of its Fashion Avenue, and The Dubai Fountain, the world’s tallest performing fountain.

In the international showcase, Mivida is Emaar Misr’s truly green community in New Cairo with a harmonious mix of residential, commercial, and leisure facilities interlinked through green walking trails. The jewel of the project is a 33-acre central park that allows residents to truly enjoy a soothing outdoor experience, said Al Matrooshi.

Designed as a new lifestyle and business hub in Istanbul, Emaar Square will comprise over 1,000 luxury homes, a 180-room five-star hotel, high and low-rise residences and a world-class shopping mall.

With over 36,600 residences and 4.3 million sq ft of commercial space handed over in Dubai and its key international markets, Emaar has a proven track-record in the delivery of world-class homes and offices, he added.-TradeArabia News Service




Tags: Emaar | Cityscape | Downtown Dubai |

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