Dubai-based developer Emaar Properties has joins hands with UAE telecom operator du to offer free Wi-Fi connectivity to all visitors to Downtown Dubai along the Mohammed Bin Rashid Boulevard.

Already operational, the Wi-Fi connectivity can be accessed for free by all visitors to Downtown Dubai along the Mohammed Bin Rashid Boulevard, which is one of the definitive lifestyle destinations in the city that welcomed over 65 million visitors last year.

With its art installations, entertainment activities, parades, food concepts, film screenings, music concerts, and access to iconic attractions in the city, Mohammed Bin Rashid Boulevard is today on par with and even surpasses other boulevards in the world.

Emaar Malls Group CEO Nasser Rafi described the initiative as an ambitious step forward that will further define Dubai as a global city that sets strong infrastructure fundamentals for the future.

"It will not only accelerate all-round economic growth but also adds to the lifestyle standards of our community, particularly the youth, who are actively engaged online for educational, social, and cultural interaction. Today, Downtown Dubai is the most-visited lifestyle destination in the city, and the introduction of free Wi-Fi service along Mohammed Bin Rashid Boulevard will add to the convenience of visitors," he added.

Mohammed Bin Rashid Boulevard connects Downtown Dubai’s iconic attractions including Burj Khalifa, the world’s tallest building; The Dubai Mall, the world’s largest shopping and entertainment destination with 1,200 retail outlets; and The Dubai Fountain, the world’s tallest performing fountain. It also links several shopping, hospitality, entertainment and dining attractions within the 500-acre community.

In addition, the boulevard hosts spectacular events including the Downtown Dubai New Year’s Eve Parade and offers vintage views of the New Year’s Eve Gala, which had welcomed over 1.7 million visitors.

Du CEO Osman Sultan said its role as a telecom company is to leverage technology to more convenience, more fun and more happiness for people, anytime, anywhere, in a more connected world.

"The investments we have made in a future-proof network infrastructure are designed to cater to the future needs of our customers and meet the aspirations of a Smart City at large," he added.

Emaar is currently developing The Opera District in Downtown Dubai, which will feature the Dubai Opera, a 2,000-seat multi-venue performing arts centre for opera, theatre, concerts, art exhibitions, orchestra, film and seasonal programmes, as well as  luxury hotels, elegantly designed residential and serviced apartments, a retail plaza, waterfront promenades, recreational spaces and parks.-TradeArabia News Service