BASF launches ‘Master Builders Solutions’
Dubai, November 19, 2013
Germany-based BASF, a leading chemical company, has launched its ‘Master Builders Solutions’ brand in the GCC, Russia, Turkey and Kazakhstan.
The solution has already been introduced in the AsiaPacific region and will be completely rolled-out worldwide by the second quarter of next year, said a statement.
Master Builders Solutions draws on a number of successful specialty brands such as Master Builders, Glenium and Ucrete. It is based on a more than century-old tradition of innovations for the construction industry, it said.
“In Master Builders Solutions, we concentrate on our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers,” said Dr Tilman Krauch, president of BASF’s Construction Chemicals division.
The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services.
The portfolio embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, sealants, concrete repair and protection, performance grouts, high-performance flooring products and tiling solutions. - TradeArabia News Service