Jotun Saudi Arabia, a leading paint manufacturer, exhibited its eco-friendly initiative at the Saudi Green Building Forum 2013, held in Riyadh recently.

It presented details of Jotun Green Steps, a global eco-friendly initiative, that consists of five key goals, each ensuring that its products are created in a way that minimises the impact on the environment.

The steps are reducing volatile organic compound (VOC) emissions, hazardous materials, reducing energy consumption and carbon footpring, and waste recycling.

David Wright, the managing director, said: “As we take steps to better protect your property, we are also taking steps to better protect the environment. These efforts are consolidated under the Jotun Green Steps programme, our roadmap to a sustainable world and better future.”

“As a responsible corporate citizen, we continue to strive to make things better and the programme is a key focus for our innovation process, said Wright.

“We believe that creating products for the environment is no longer an option, but a fundamental core to our company’s fabric and we are pleased to share our expertise and experience in environmental protection and energy saving with the other participants in the Saudi Green Building Forum and strengthening our collaboration with the industry in creating a more colourful world,” he added. - TradeArabia News Service