Oman puts spotlight on giant MICE projects
Abu Dhabi, March 24, 2014
Oman’s Ministry of Tourism will be showcasing some of its unique tourism developments in the Sultanate at the Gulf Incentive, Business Travel & Meetings event (GIBTM) which opened today in Abu Dhabi.
GiBTM is the Middle East’s dedicated business platform connecting the region’s inbound and outbound meeting, incentives, conferences and exhibitions (MICE) and the business travel. The event will run till March 26 at the Abu Dhabi National Exhibitions Centre (Adnec).
The Oman tourism showcase will include the $1.8 billion Oman Convention and Exhibition Centre, which is set to open in late 2016.
During the three-day show, senior officials of the Oman Ministry of Tourism will attend several specially arranged meetings with various MICE travel suppliers and other key industry players.
Oman has garnered tremendous attraction from MICE organisers in the last couple of years, as it gives great value for money because of its diverse offerings, said the tourism officials.
Apart from excellent business hotels and amenities to host a perfect event, visitors to the Sultanate can enjoy natural and historical tours, adventure activities such as wadi bashing, dune bashing and water sports, premium spa and dining facilities, cultural visits to venues such as the Royal Opera House Muscat and Beit Zubair museum, and shopping and others leisure options, they added.
Oman’s growing reputation as a leading MICE destination will be the agenda for the Ministry’s representatives, underpinning a prime focus on ongoing MICE projects.
Besides, the major hospitality developments such as the Holiday Inn Al Seeb, the Swiss-BelHotel in Muscat, Crowne Plaza in Duqm, Radisson Blue in Sohar and the proposed Missoni Jebel Sifah, among others, will also be the highlight of the Ministry’s participation, said the officials.
Ghasi Humaid Al Hashmi, the deputy director general of Tourism Promotion, Oman Ministry of Tourism, said: "GIBTM is a vital platform for MICE and the business travel industry in the Middle East and our participation will throw the spotlight on our superior offerings for this segment."
"Oman’s strategic location across the crossroads of Europe and Asia along with others factors such as easy connectivity with different parts of the world, well-developed travel and hospitality infrastructure and world-class MICE amenities make the Sultanate one of the leading MICE destinations in the GCC," explained Al Hashmi.
"Our presence at GIBTM 2014 will give us the opportunity to get fresh insights about latest industry trends, as well as network with prospective customers and industry experts, thereby allowing us to design our business travel agenda for the coming year. Apart from business travel, we will also focus on leisure travel by promoting the Sultanate’s leisure, cultural and historical attractions," he added.-TradeArabia News Service