Babini unveils new office furniture range in Dubai
Dubai, May 20, 2014
Luxury Italian office furniture manufacturer Babini Spa has launched its latest collection in Dubai this month.
The launch is part of the company’s global growth strategy as it designs and produces functional, high quality office furniture made exclusively in Italy.
It has signed an exclusive multi-year agreement with local distributors ‘Office Inspirations,’ with a complete revamp of its internal structure to better concentrate on opening new markets, said a statement.
Michele Falcone, COO, said: “We believe there is a significant opportunity to extend the reach of our brands globally.
“The UAE is a natural market for us, with a strong, growing economy and a lot of interest in high-quality, stylish products. We are pleased to partner with Office Inspirations, a company with demonstrated success developing well-known brands in the UAE and a deep understanding of the local customer base.”
Liam Flynn, marketing manager, Office Inspirations, said: “We are delighted to have the opportunity to introduce the Babini portfolio of products to the UAE. We have vast experience working with global and local companies, with internationally trained staff and flexible processes which we can adapt for each project – making both companies ‘Easy to Work With’.” - TradeArabia News Service