Ideal Standard showcases at Egypt event
Cairo, June 15, 2014
Ideal Standard, a leader in bathroom solutions, is showcasing its new range of shower solutions, including glass enclosures and fittings, at Interbuild Egypt 2014, running from June 12 to 16 as a founder sponsor.
Maged Ayoub, general manager, Commercial Ideal Standard Egypt and Africa, noted, “Our partnership with one of the region’s foremost events for the construction industry enabled Ideal Standard to unveil our innovative range of sanitary wares solutions. Overall visitor response to the new range was also extremely positive.”
Ideal Standard’s new shower solutions display contemporary chic coupled with classic elegance and versatility. Constructed of the finest flat panel glass and materials, the new products offer users options to customize their own shower space.
New shower solutions also complement the company’s existing ceramic collections such as Softmood, Connect, Playa, Ventuno, and Simply U. Each solution is the culmination of a lengthy design process and collaboration with many of the world’s leading award-winning designers.
Renowned designers such as Jasper Morrison, Francco Bertoli, David Chipperfield, Robin Levien RDI, Cornelia Thies and ARTEFAKT have all been commissioned by Ideal Standard to design special collections.
“Ideal Standard utilizes the highest design principles in cooperation with award winning designers as a product foundation. This combined with innovative European technology and skilled craftsmanship create solutions that are perfect for any bathroom space,” concluded Ayoub. – TradeArabia News Service