Dubai's Emaar Properties has unveiled BLVD Heights, a residential development featuring 280 luxurious one to three-bedroom apartments offering spectacular views of Downtown Dubai, UAE.

Building on the strong demand for residential apartments in Downtown Dubai, Emaar unveiled the new project that consists of two residential towers connected by a podium.

The project is in close proximity to The Opera District, the new cultural destination defined by Dubai Opera, a hitech multi-format theatre.

BLVD Heights’ central location provides residents with easy access to The Dubai Mall and several world-class hotels, as well as Mohammed Bin Rashid Boulevard, said a statement from Emaar.

Residents can enjoy a wide range of lifestyle amenities in the podium including a swimming pool and advanced gymnasium, it added.

Ahmad Al Matrooshi, the managing director, Emaar Properties, said: "Demand for stylishly-designed apartments in Downtown Dubai continues to be strong, led by its appeal as the world’s most popular lifestyle destination."

"Homes in BLVD Heights will appeal to investors from around the world providing them a sought-after address in the heart of the city," he noted.

Emaar said besides Dubai, it plans to launch BLVD Heights simultaneously in Abu Dhabi, Shanghai, Hong Kong and Singapore.

Sales will be held a first-come first-served basis on September 13 at Emaar Pavilion on Mohammed Bin Rashid Boulevard in Dubai and at the Emaar Sales Centre in Al Nahda Tower in Abu Dhabi.

In Asia, the sales will be held in Shanghai at Jing An Shangri-la, West Shanghai; in Hong Kong at The Excelsior Hotel, Gloucester Road, Causeway Bay and in Singapore at Grand Hyatt Singapore.-TradeArabia News Service