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La Mer ..... to set new benchmarks for beachfront projects.

Meraas unveils Dubai beachfront project

DUBAI, September 23, 2014

UAE developer Meraas Holding launched its La Mer project, a mixed-use development coming up on-a 9.5 million sq ft of land in Dubai’s beachfront district of Jumeirah, at the Cityscape Global exhibition in Dubai, UAE.

Comprising four distinct zones – the beach, a leisure and entertainment hub, north island, and south island – La Mer will feature commercial, leisure, residential and hospitality components, said the company in a statement.

The work on the project is set to start in the fourth quarter of this year, it added.

Abdulla Al Habbai, group chairman, Meraas Holding, said: "Our feasibility studies have confirmed that La Mer will be one on the projects which will positively contribute to Dubai’s economy and set new global benchmarks for beachfront developments."

Centrally located, the core value of the project will be a leisure and entertainment hub that focuses on water play, beach sports in addition to skate boarding, outside gymnasia and youth activities.

The project will also include two marinas for yachts, and a park. Existing beaches are to be redeveloped in order to offer improved quality beach amenities to Dubai’s resident community and visitors, the statement said.

Al Habbai said the project will innovatively combine upscale living with distinctive retail and leisure attractions, an integrated outdoor living environment and engaging beach activities.

"La Mer will emerge as a world-class destination in the heart of Jumeirah," he added.
 
On north island and south island, La Mer will include residential neighbourhoods totalling 688 apartments and villas as well as a 160-key hotel, said the statement.

The project will also launch a range of retail and F&B concepts, some of which will mark their debut in Dubai, it added.-TradeArabia News Service




Tags: Dubai | project | beachfront | Meraas |

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