Tuesday 19 March 2024
 
»
 
»
Story

Ideal Standard ....... setting a new benchmark in excellence and luxury.

Ideal Standard unveils luxury bathroom collection

DUBAI, October 14, 2014

Ideal Standard, one of the leading providers of innovative bathroom solutions, has launched its new Dea design collection of ceramics, furniture and bathtubs in the Middle East.

With this launch, Ideal Standard has set a new benchmark in excellence and luxury, said the company in a statement.

The Dea ceramics, furniture and bathtubs offer the ultimate balance of form and function and are set to revolutionise bathroom luxury in the region with its mix of high-end design, chic look, maximum comfort and pleasure – further embodying the world-class standards set by Ideal Standard in bathroom designs aimed at creating a beautiful use of space, it stated.

Conceptualised by renowned award-winning designer Dick Powell, the Dea collection offers a more human, ‘emotionally satisfying’ environment with its design and function excellence, thus extending a softer, more flowing look and feel and a pleasurable experience.

Dea’s forward-looking, sensuous designs deliver the ideal combination of premium quality and aesthetics, total comfort and functionality. From materials to technology, sophisticated ceramics to clever storage, every element offers maximum elegance and ease of use, said the statement.

“What matters about design is how someone feels when they interact with it. It’s what I like to call ‘emotional ergonomics’. First and foremost we wanted each product in the Dea range to function perfectly,” remarked Powell.

Dimitra Dotsia, the marketing manager at Ideal Standard Gulf, said: "The bathroom is a unique space in the home. At Ideal Standard, we believe in offering the best aesthetics and environment for a warmer as well as softer feel in the modern bathroom – being more human and less geometric."

"With Dea collection, we are putting emotion back into the surroundings with its approachable, useable and comfortable feel. With its curved-yet-controlled look, Dea’s beautiful lines offer the perfect balance for the bathroom," he noted.

Dea’s wide selection of ceramics includes vessels, vanities, toilets and bidets, he added.

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa.-TradeArabia News Service




Tags: furniture | Ceramics | Ideal Standard |

More Construction & Real Estate Stories

calendarCalendar of Events

Ads