UAE property portal plans regional expansion
DUBAI, September 30, 2015
JustProperty.com, a leading UAE property portal, has unveiled its comprehensive rebrand, emerging for the first time as a consolidated source of both sales and rentals listings.
The brand refresh comes in the wake of the portal’s recent regional expansion efforts, with a sister portal launched in Qatar in August 2015 and a new portal slated for launch in Saudi Arabia later this year.
The parent company behind the portal, JRD Group, recently received an injection of growth capital from iMENA Group, given the latter’s growing investment focus on the online classifieds sector.
The rebranding is aimed at positioning the homegrown portal as a trusted partner in the property search process, offering users a seamless and sophisticated online real estate marketplace, said a senior official.
“Today marks both a milestone for JustProperty.com and the beginning of a new chapter in our journey,” commented Alex Nicholas, its co-founder.
"Our rebranding is a reflection of our passion for offering our users an unprecedented property search experience; one that promises accurate listings and seeks to seamlessly connect people with the data, tools and expertise they need to discover their perfect space," stated Nicholas.
"This spirit of service and innovation has been our guiding force right from the very start and will continue to inspire us as we pursue new possibilities in the property search arena," he added.
The rebranding marks a series of significant firsts for JustProperty.com. Launched in 2010 as a pure property sales portal, the new site now includes rentals listings for the first time.
The combination places JustProperty.com as the goto property search destination for reliable sales and rentals listings across both commercial and residential segments, said the company in its statement.
In tandem comes the introduction of JustProperty.com’s bilingual (EnglishArabic) capability and the debut of a brand new visual identity: including a new logo, fresh typeface and vibrant color palette of pure turquoise and sienna red, conveying the portal’s contemporary and innovative spirit, it stated.
"The concept of ‘home’ is both unique and integral to each and every one of us. Countless individuals in the UAE, whether they are looking to buy or rent, are seeking their version of home," observed Nicholas.
"With the dynamic digital design and our continous portal enhancements, JustProperty.com promises to make the pursuit of your home easier than ever," he added.
In addition to giving users the opportunity to search for realtime sales and rentals listings, the portal provides a multitude of value-added features such as the Map Search tool, Google Street View feature and user-sourced community ratings.