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Karcher's high-pressure cleaners and automatic car washes in big demand.

Karcher eyes solid growth in Oman

MUSCAT, November 17, 2015

Karcher, a world leader in innovative cleaning technology solutions, is set to register solid growth in Oman this year with a projected sale of 31,000 machines, up 12 per cent over the same period in 2014.

The key products in demand across Oman include the high-pressure cleaners and automatic car washes, of which the first five brushes CB Line was installed in January 2012 at Tharmad. In 2015, the total number of installed Karcher car washes reached 20 in Oman.

“Our top products, HD and HDS high pressure washers performed very well in Oman over the years, gaining trust from the professionals in oil and gas, fuel stations and automotive industries,” remarked Richard Nouira, the managing director of Karcher Middle East.

Founded in 1935, the family-owned business is based in Winnenden, Germany and is the world's leading supplier of cleaning technology to the private, commercial and industrial sectors.

The Middle East subsidiary opened its doors in 1998 and is located in Dubai. The Kärcher product range includes high-pressure cleaners, vacuum cleaners, steam cleaners, window vacs, vacuum sweepers, scrubber driers, vehicle washing bays, drinking water and wastewater treatment systems, dry ice blasters, cleaning agents, garden and household pumps, watering systems and drinking water dispensers.

The sales figures for Karcher machines and after sales parts in Oman had reached a cumulative of 27,800 last year, he stated.

Hitesh C. Akarte, senior divisional manager (Engineering Products & Services Division) Khimji Ramdas, the Omani dealer for the German company, said: "Karcher is a well-known and respected brand that stands for quality and is a testimonial of the German know-how. The key aspects of the eco-friendly high-pressure cleaners gives the Karcher products an edge in the market."

"Further, the relationship we have built with Karcher is of immense use to position and market the best cleaning solutions appropriately," he stated.

On its expansion plans, Nouira said: "We are in constant contact with our strategic partner Khimji Ramdas whose workforce and after sales service contribute greatly to our success in Oman. Moving forward, we hope to expand our car washes to more sites in Oman, and further market our ultra high-pressure cleaners, to the oil and gas industry."

"Karcher propels itself on the company’s core values of innovation and quality and expects these values will continue to drive the company’s growth plans and success in the Middle East," he added.-TradeArabia News Service




Tags: Oman | growth | Karcher |

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