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Dubai Properties launches new residential community

DUBAI, February 21, 2016

Dubai Properties Group (DPG), one of the largest fully integrated real estate and community development businesses in Dubai, has unveiled the masterplan for Serena, its upcoming residential development in Dubailand.

Spanning a total area of 8.2 million sq ft, the smartly-designed residential community targets the surging affordable housing segment, said a statement from DPG.

With architecture inspired by a Mediterranean Spanish theme, Serena will be developed in five phases, with the first one anticipated to be completed by the fourth quarter of 2018.

Consisting of aesthetically-pleasing landscaped clusters of four to six units, Phase One consists of two- to three-bedroom townhouses and three-bedroom semi-detached villas, the new and smartly-designed concept brings Spanish lifestyle and ambiance to the UAE, it stated.

In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road, surrounded by a number of well-known communities developed by Dubai Properties, including Layan and Al Waha, said the developer.

Serena will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility, propounding the development’s idealness for families.

The development enjoys ample retail leasing spaces of 100,000 sq ft, offering its residents significant choices of retail options that serve their daily needs.

According to DPG, the unique design encourages a neighbourhood spirit, and enhances the lifestyle of its residents with outdoor activities, making it an ideal location for families looking for a lively residential destination with a communal feel.

Surrounded by greenery, Serena will promote a dynamic, lively and vibrant atmosphere through the concept of a plaza in the heart of the community that will offer a host of retail options. It is anticipated to become one of the most sought-after communities in Dubai, it added.

Abdullatif AlMulla, the group CEO, said: “Dubai Properties is helping lead the resurgence of Dubai’s real estate market through the smart and strategic development of iconic mixed-use destinations, as we anticipate and deliver on the rapidly changing and diversifying Dubai."

"Serena stems from our long-standing experience in the market, and our understanding of the growing demand for affordable housing in the emirate," he observed.
Al Mulla said: "We believe that everybody should have access to good quality affordable housing that meets their needs and we are delighted to be embarking on 2016 with the launch of Serena as one of the most sought-after destinations in the country."

Serena is a masterplanned development that is rich in facilities, with three community centres including recreational facilities, swimming pools, gym, retail options, play areas, and a clinic, he added.

The official sales launch and pre-registration for public will open soon at the DP’s sales and customer service centre.-TradeArabia News Service

Tags: Dubai Properties | Community | residential |

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