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Egypt university partners with Grohe for design series

DUBAI, February 21, 2016

Grohe, a leading manufacturer in sanitary fittings, has joined hands with Egypt-based Helwan University to launch its Grohe Design Series programme for the first time in the country.

The Grohe Design Series is a regional programme launched by the German group in 2012 to encourage, support, and reward successful creative works by young university students in the field of design.

The competition was designed to provide students with real world issues that engage and challenge them to maximise their individual talents and capabilities to succeed as young design professionals in and beyond their schooling, said a statement from Grohe.
 
In their common effort to support Egyptian rising talents in the design sector, the university's faculty of applied arts had teamed up with Grohe for a competition entitled ‘Cultural Relevance of an International Brand in the Middle East’ where Helwan students were assigned to develop a home spa using the Grohe Grandera Warm Sunset range.

During the contest, the students could exchange ideas, design and develop a project with the help of experts from Grohe to generate progressive contemporary design ideas.

After weeks of interaction and discussion, the panel of judges selected three students for the big prize - a prestigious summer internship at various locations of Grohe, all expenses paid for as the grand prize.

The panel, headed by award-winning designer, Michael Seum, the vice-president at Grohe, declared the winners during the final ceremony which was attended by Simon G Shaya,  the general manager and president of Grohe East Med (Middle East and Africa) and Lina Varytimidou, the regional director of public relations and head of Grohe Spa, university senior representatives and students.

Shaya said the programme’s objective was to provide an opportunity for regional think-tanks of the future to stand out and benefit from the expertise of an International brand such as Grohe.

"We are very pleased to have had the opportunity to collaborate with Helwan University and we look forward to welcoming its students to our offices," stated Shaya.

Seum pointed out that young designers have a huge impact on shifting the design trends.

"In an increasingly dynamic world, uprising designers are often agents of change. I congratulate the young designers of Helwan University who were able to creatively balance different elements in their concepts with Grohe product ranges," he added.-TradeArabia News Service




Tags: Grohe | Egypt university | design series |

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