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Al Rifai ... the region continues to present exciting opportunities
for Siemens

Siemens names new Mideast financial chief

DUBAI, July 4, 2016

Siemens has appointed Alia Al Rifai as the new chief financial officer for the company’s Middle East operations.

Al Rifai assumed her new role after two years as senior executive vice president of finance for the Energy Management Division in the region.

The 42-year-old industry veteran takes over from Stefan Halberstadt, who will join the Power and Gas Division’s Energy Solutions business unit as CFO, starting from August 1.

Al Rifai, whose career at Siemens spans close to two decades, will lead the company’s financial operations in the region, focusing on strengthening key growth areas, driving profitability and promoting diversity and local value creation.

She began her journey with the company as a commercial project manager in Damascus, Syria, in 1997. Since then, she has worked across different markets in the region and held various leadership positions, including as CFO of Siemens in the UAE and Qatar.

In her new role, Al Rifai will be based in the UAE, home to Siemens Middle East and UAE headquarters in Masdar City. As part of her remit, she will oversee key growth markets in the region, including the UAE, Egypt, Qatar, Oman and Kuwait.
 
Dietmar Siersdorfer, CEO of Siemens Middle East, said: "We are delighted to welcome Al Rifai into the position of CFO for the Middle East, a region where Siemens’ presence dates back almost 160 years."

"With her extensive knowledge of the local market, we are confident she will work with our strong teams to steer the company towards further expansion and profitability," he added.

Siersdorfer also lauded Halberstadt for his commitment, dedication and valuable contribution to the business during the past five years.

"As he embarks on a new challenge with Siemens in Germany, we wish him continued success," he stated.

On her new role, Al Rifai said: "The region continues to present exciting opportunities for Siemens across different sectors, with energy efficiency and digitalisation taking centrestage in the drive for productivity."

"I am thrilled to take up my new responsibilities and to build on our past achievements. In addition to strengthening our portfolio and providing customised, innovative technologies to our customers, adding value to society and contributing to local knowledge transfer remain key priorities," she added.

Michael Loew will take over from Al Rifai as senior executive vice president (Finance) for the Energy Management Division in the region starting from September 1.-TradeArabia News Service




Tags: Middle East | Siemens | finance |

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