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Dubai group Artar unveils big Cityscape plans

DUBAI, September 4, 2016

UAE-based Artar Real Estate Development will be utilising new technology at the upcoming Cityscape to bring to life one of its key projects - Mada Residences, a 36-storey residential tower in Downtown Dubai.

The company will make use of a new state-of-the-art technology in creating a virtual reality world for the visitors so that they can experience what it will be like to walk into a Mada Residences home.

Cityscape visitors at the Artar stand will be invited to step into an immersion cube where they will walk around the larger than average one-, two-, three- and four-bedroom luxury apartments, recreated within millimetres of the actual design so that they can appreciate the layouts, textures, lights and materials used.

An experience which has taken the developers more than six months to create, the cube is fitted with motion sensors so that the visitor can easily move around the apartment and understand how the apartments embody the spirit of ‘liveability,’ said a top official.

“Technology is becoming more and more important when we speak to our investors,” said Artar’s chief executive, Sulaiman Abdulrahman Al Rashid.

"We have invested in creating this virtual reality world for visitors to our Cityscape Global stand so that they can experience what it will be like to walk into a Mada Residences home," he noted.

"Liveability isn’t just a buzz word we use to pique an interest from investors. Each apartment has been designed to ensure it provides end users and residents a better level of space and comfort," remarked Al Rashid.

The immersion cube will bring that space to life, right from the exhibition floor of Cityscape Global and will offer a proof point to potential investors of the quality in this development, he added.

Complementing the five sq m cube, a core component of the Artar stand in Hall 2 of the Dubai World Trade Centre, will be a number of virtual reality headsets which will provide a similar experience but will use technology from a newly designed mobile app called Mada Residences.

Available to download on both iOS and Android devices, the app allows investors and anyone interested in the development to take the property home in their pocket and experience it at a touch of a button.  It allows the client to feel the space and understand the intelligent design of each apartment.

“We believe that using technology in this way offers added benefits to our investors and communicates with them in a way that has never been done before,” explained Al Rashid.

“I expect this will be a trend we will see much more of from the industry over the coming years but we have worked hard to be one of the first to offer it in this region,” he added.-TradeArabia News Service




Tags: Cityscape | Dubai group | Plans | Artar |

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